How and Why I Use a VPN Service as a Marketer

I have been using VPNs for several years. I use them all the time, whether it’s for work or in my personal life. It is the first thing I launch when I turn on my computer. I spend a lot of time travelling, living abroad, in airports and coffee shops, so I want to make sure I’m maintaining a secure connection and enhancing my privacy.

As we enter this new world of normalized remote work, it’s essential that marketers understand how to protect their internet connection. By using a VPN you encrypt things like client passwords and email addresses and any kind of files or data you might be sharing, either uploading or downloading. This helps to protect your from any malicious snoopers along the network you are using

A VPN can also be useful when you need to spoof your geolocation. Many times I have had to log in to a client account while being far away from my home connection or far away from that client’s home office or headquarters. Logging in from an an unfamiliar location often leads to platforms like Twitter or Instagram flagging my login attempt is suspicious, keeping me from accessing that client account. I’ve been able to get around that by choosing a VPN location closest to the client’s HQ, which allowed to access that account without any extra security snares.

Another instance where you definitely want to employ a VPN is when you’re snooping on your competition’s website. This particular true if you are browsing their website from your company or corporate office. If your competitor has an I.T. or website administrator who knows what they’re doing, that person is going to have tracking software on their website that can monitor at every IP address that visits. By connecting first through a VPN, you’ll mask your IP address so that it won’t show that it’s coming from your corporate account, making it much more difficult for your competition to recognize that you’re snooping on them and checking out what they’re up to.


Connect with me on LinkedIn! I post regular video updates, where I share marketing tips and insights and more.

Six Tips For Working From Home

My last traditional office job ended in the summer of 2013. Since then, I’ve been working from home. Here are the things I’ve learned that keep me productive.

Absorb Natural Light: Position your desk or work station by a window, the bigger the better. Avoid basements or poorly lit rooms. Being able to look out a window and see daylight will help boost your energy levels. This is especially important during the winter months.

Avoid Clutter: Keep your desk clear. Get rid of extra papers, files, knick-knacks and other distractions. Stick to the bare essentials: Laptop, Mouse, Notebook, Speaker, coffee or glass of water. Nothing more. A clear desk = a clear mind.

Set A Routine: Try to get some repetition going in your days. If you have tasks that are required on a daily basis, consider pencilling those in as your morning work to-dos. Even if they are quick, easy to complete tasks, getting through them to start your day helps you to build momentum for the rest of the day’s duties while giving you a sense of accomplishment for promptly getting these daily tasks out of the way.

Break Up Your Day With Exercise: If you have a bit of flexibility and don’t need do be on call at your desk for the full 9 to 5, consider a midday workout. Often times, I like to do some work in the morning, pause for lunch and then head to the gym for a workout in the early afternoon. I then get back to work afterwards.

Change Your Location When Necessary: There are some days where your energy and concentration levels aren’t where they need to be. These are the days where it’s good to leave your home. The change of environment helps boost productivity, as you are heading out with a “I’m going to work” mindset. If you are lucky enough to have a back yard or a large balcony, that can sometimes be enough of a change in environment to get you back on track. I most often elect to visit a coffee shop or a library. There are some terrific libraries around the world that offer wonderful amenities for the remote worker.

Embrace Flexibility: If you are lucky enough to have some flexibility in your schedule, try working at unorthodox hours. I have found some of my most productive work is completed in the evening hours between 6-10PM. I’ve been able to salvage many days were I felt sluggish during the traditional working hours, only to then catch a rush of productivity in the evening.

These six tips have helped me stay productive and disciplined, wherever my home has happened to be. Hopefully this list can be of use to you.