In an effort to respond to the massive changes brought about by COVID-19 to our work life, such as an increase in working from home and an increase in virtual events, LinkedIn has rolled out a couple of new features for administrators of Company Pages. Let’s go over them today.
Company page admins now have the ability to create events. If you’ve ever created an event on Facebook the interface in the photo above will look pretty familiar. I think this is a great addition by LinkedIn. It will be very useful for the promotion of corporate events, launch events, online conferences and webinars.
New Detailed Follower Insights
With this new feature, you can now see, profile by profile, who’s following your company page. Before this update, you could only see a total number of followers and demographic breakdowns. On the topic of LinkedIn demographics, it’s worth pointing out that they offer a lot of useful insights and data. You can see where most of your followers are located, for example.
This is useful if you have to concern yourself with an audience that’s based in multiple time zones. You can schedule posts to be posted at optimal times in your most populated time zones. In addition to location, you can also sort demographics by job function, seniority and company.
Connect with me on LinkedIn! I post regular video updates, where I share marketing tips and insights and more.
It’s become clear that for the next little while, networking events and conferences featuring live speakers which you can see standing in front of you, are not going to be returning anytime soon.
So what can you do to continue with professional development during this time?
Here is what I’ve been doing.
- I’ve been listening to a lot more podcasts. Over the past few months, I’ve subscribed to all kinds of marketing, business, travel, and design podcasts. I then download them to my phone, making them available offline and I head to the park with my portable Bluetooth speaker and binge on two or three podcast episodes, taking notes and moving forward with that new information.
- I’ve added business and marketing videos to my YouTube subscriptions. With YouTube, you have to be careful because it can be a bit of a distraction especially with those recommended videos. You intend to watch the video about marketing your business and suddenly you’re watching a video that is completely unrelated. However, I have been pretty disciplined with my viewing habits and have been able to work in some more marketing-focused videos into my scheduled watch time.
- I’ve started posting multiple videos to my LinkedIn profile. The videos cover mostly marketing and business topics. This has helped me dust off my video production skills while also allowing me to become more comfortable speaking on camera, which is a skill that is becoming more and more important in our new virtual world. Connect with me on LinkedIn if you want to be alerted the next time I publish a video.
What are you doing to develop yourself as a professional during this pandemic?