Marketers need to be great visual storytellers. The reason for this is simple: photos and videos help to build trust with our audience.
If you’re struggling for inspiration here is a quick tip that has helped me in the past.
Whenever I’m out on public transit, whether it’s on the bus, train or metro, I like to take a look at the various advertisements inside the train carriages, outside at the stations and the on platforms.
On my phone there are dozens of photos of products and services that I have no intention of buying, but I’ve saved them, so that I can refer back to them when I need some inspiration for a design task.
Take a look around you next time you’re out on your commute or just riding the bus and have your smartphone camera ready, because you might find something that inspires you.
Since late March, I’ve been working with The Canada Council for the Arts web team, as we prepared to launch a new website. My small‚ contribution to this giant project has been some graphic design work and the editing of artist images to ensure that they display properly on our responsive site.
On June 4th, the new website went live, you can take a look by clicking here.
I don’t have any formal training in graphic design (my background is more in PR/Comms/Media Relations), so the last two months have served as a Photoshop bootcamp for me. I had previously taught myself enough about Photoshop, Illustrator and the like to be somewhat competent with the programs, but these last two months have really helped me become much more comfortable with the software. I can now work through tasks pretty quickly.
It’s definitely a skill set that will serve me going forward. The ability to come up with some respectable designs can really help enhance a social media or publicity campaign.
There are graphics and icons which I created throughout the new site. Here’s a few:
Overall, the feedback we’ve received on Twitter has been pretty positive.
To find out more about the website redesign, check out this blog entry on the Canada Council Blog, which explains how we got to this fresh new look.