Let’s talk about the growing importance of LinkedIn Company Pages and why you might want to spend some time creating and developing some content for your LinkedIn page.
Let’s start by reviewing some stats:
- LinkedIn reported record levels of Engagement up by 31% in the most recent quarter
- 73% of B2B brand marketers worldwide say that LinkedIn was the social media platform that generated the most ROI according to a recent survey completed in February 2020
- Over the past year LinkedIn has indicated that content creation on the platform is up over 55%
As the pandemic drags on and people continue to work from home or simply search for work from home, many are spending more time online. It’s a good bet that you’re if you’re at home and you’re in “work mode,” you may very well have a tab on your browser open the LinkedIn homepage. It’s the online space people are flocking to right now to keep in touch with their co-workers and to keep tabs with what’s going on in their industry.
Another reason to invest a little more time and effort into your LinkedIn company page is that you might not be seeing quite the same ROI on other platforms as in years past. Many of us have noticed that Facebook Pages don’t give the same level of ROI that they did years ago. Meanwhile, Instagram is undergoing a lot of changes to its layout that is upsetting a large segment of users. We will have to wait and see if this new layout will impact engagement levels and if it helps or hinders marketing efforts on the platform.
You can turn to LinkedIn Company Pages to make up some of the lost ground you’re seeing on platforms like Facebook, Instagram and even Twitter.
Start thinking about posting more regularly to your LinkedIn company page. In the next blog post, we will offer up a few suggestions for the types of content that perform well on the platform.
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