Fill out your content calendar by repurposing evergreen content.
Evergreen content is the content on your company or a personal blog website that maintains relevancy and value for a long time such as months or years.
To find your best evergreen content, check your Google Analytics and find four or five of the most popular evergreen topics that your blog or website covers.
You can then start to think of ways to repurpose that content.
The reason you want to repurpose is because different users have different learning tendencies. Some of us prefer to learn by video, others prefer to learn by audio, some may prefer to learn by infographics and visuals.
When you repurpose evergreen content, you can be assured that you’re already using content that’s proven itself on your website. With that knowledge, so you can be confident in that content’s ability to attract an audience when you repurpose and share it using other media and platforms.