Ottawa: Select City to Participate in Worldwide Launch Party of Sigur Rƒ³s: Valtari Film Experiment

Press release I wrote for an upcoming event featuring Icelandic rock band, Sigur Rƒ³s.


‚ Ottawa chosen as select city to participate in worldwide launch party of Sigur Rƒ³s: Valtari Film Experiment

‚ OTTAWA (November 29, 2012) €œ The Canadian Film Institute (CFI), is pleased to announce that Ottawa will be one of several select cities participating in the worldwide launch party of Sigur Rƒ³s’ latest release, The Valtari Film Experiment on Saturday, December 8th.

The internationally renowned music sensation’s latest album, Valtari, includes a visual element to go along with the Icelandic band’s signature sound. The group gave a dozen filmmakers a modest budget and asked them to create whatever came to mind as they listened to songs from the band’s new album.

This exclusive world premiere program will present the official videos along with added materials. Among the participating filmmakers are Ramin Bahrani (Chop Shop, Goodbye Solo, At Any Cost), Alma Har’el (Bombay Beach), and John Cameron Mitchell (Hedwig and the Angry Inch, Shortbus).

Ottawa will be one of several select cities to participate in this worldwide launch on the weekend of December 7th-9th and local Sigur Rƒ³s fans will have a chance to win big. ¨¨At the Ottawa screening, to be held in the Auditorium at 395 Wellington street, fans will be given a unique URL where they can enter to win a deluxe Sigur Rƒ³s Valtari special gift package. One winner will be selected per continent.

Sigur Rƒ³s was formed in 1994 in Reykjavƒ­k, Iceland. The group’s music has been featured in Hollywood films such as Vanilla Sky (2001) and 127 Hours (2010). They also tour extensively, performing at renowned festivals around the world including, Bonnaroo, Lollapalooza and Montreal’s Osheaga festival.

Following the event, the CFI will be throwing a party of its own, by hosting a reception in the foyer at 395 Wellington Street to celebrate the end of its 2012 programming.

‚ The Canadian Film Institute (CFI) was incorporated in 1935 as a federally-chartered, non-governmental, non-profit cultural organization. It is the oldest film institution in Canada and the second oldest film institute in the world. More information can be found online at


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