New Features For LinkedIn Company Pages [September 2020]

In an effort to respond to the massive changes brought about by COVID-19 to our work life, such as an increase in working from home and an increase in virtual events, LinkedIn has rolled out a couple of new features for administrators of Company Pages. Let’s go over them today.

Create Events

Company page admins now have the ability to create events. If you’ve ever created an event on Facebook the interface in the photo above will look pretty familiar. I think this is a great addition by LinkedIn. It will be very useful for the promotion of corporate events, launch events, online conferences and webinars.

New Detailed Follower Insights

With this new feature, you can now see, profile by profile, who’s following your company page. Before this update, you could only see a total number of followers and demographic breakdowns. On the topic of LinkedIn demographics, it’s worth pointing out that they offer a lot of useful insights and data. You can see where most of your followers are located, for example.

This is useful if you have to concern yourself with an audience that’s based in multiple time zones. You can schedule posts to be posted at optimal times in your most populated time zones. In addition to location, you can also sort demographics by job function, seniority and company.


Connect with me on LinkedIn! I post regular video updates, where I share marketing tips and insights and more.

Professional Development During a Pandemic

It’s become clear that for the next little while, networking events and conferences featuring live speakers which you can see standing in front of you, are not going to be returning anytime soon.

So what can you do to continue with professional development during this time?

Here is what I’ve been doing.

  1.  I’ve been listening to a lot more podcasts. Over the past few months, I’ve subscribed to all kinds of marketing, business, travel, and design podcasts. I then download them to my phone, making them available offline and I head to the park with my portable Bluetooth speaker and binge on two or three podcast episodes, taking notes and moving forward with that new information.
  2. I’ve added business and marketing videos to my YouTube subscriptions. With YouTube, you have to be careful because it can be a bit of a distraction especially with those recommended videos. You intend to watch the video about marketing your business and suddenly you’re watching a video that is completely unrelated. However, I have been pretty disciplined with my viewing habits and have been able to work in some more marketing-focused videos into my scheduled watch time.
  3. I’ve started posting multiple videos to my LinkedIn profile. The videos cover mostly marketing and business topics. This has helped me dust off my video production skills while also allowing me to become more comfortable speaking on camera, which is a skill that is becoming more and more important in our new virtual world. Connect with me on LinkedIn if you want to be alerted the next time I publish a video.

What are you doing to develop yourself as a professional during this pandemic?

Repurpose Your Best Evergreen Content

Fill out your content calendar by repurposing evergreen content.

Evergreen content is the content on your company or a personal blog website that maintains relevancy and value for a long time such as months or years.

To find your best evergreen content, check your Google Analytics and find four or five of the most popular evergreen topics that your blog or website covers.

You can then start to think of ways to repurpose that content.

The reason you want to repurpose is because different users have different learning tendencies. Some of us prefer to learn by video, others prefer to learn by audio, some may prefer to learn by infographics and visuals.

When you repurpose evergreen content, you can be assured that you’re already using content that’s proven itself on your website. With that knowledge, so you can be confident in that content’s ability to attract an audience when you repurpose and share it using other media and platforms.

Quick Tip: Design Inspiration For Marketers

Marketers need to be great visual storytellers. The reason for this is simple: photos and videos help to build trust with our audience.

If you’re struggling for inspiration here is a quick tip that has helped me in the past.

Whenever I’m out on public transit, whether it’s on the bus, train or metro, I like to take a look at the various advertisements inside the train carriages, outside at the stations and the on platforms.

On my phone there are dozens of photos of products and services that I have no intention of buying, but I’ve saved them, so that I can refer back to them when I need some inspiration for a design task.

Take a look around you next time you’re out on your commute or just riding the bus and have your smartphone camera ready, because you might find something that inspires you.

Re-share Your Content Regularly

I encourage you to get into the habit of re-sharing your content.

The harsh truth of the matter is that your audience will not see your post if you share it only a single time.

The algorithms are cruel.

This is particularly true on Facebook. Likewise on LinkedIn, while you may boast a few hundred connections, only a fraction of those are active on a daily basis. Many people go weeks without checking in on their LinkedIn feeds. Twitter feeds move at lightning speed. Your tweet will be gone in an instant.

Don’t feel as if you’re spamming people by re-sharing. If someone happens to have seen your post already, they’ll just scroll past and move on. They are unlikely to unfollow you unless you’re really blatant and sharing the same thing four or five times in a very short period of time.

As marketers, we need to put our ego aside. Yes, we do spend a lot of time on content calendars and planning themes, but many in our audience won’t even notice what we’re up to. They will only see an occasional, sporadic post. So while it’s good to plan, don’t get too attached to those plans and stop worrying about posting things out of order. Much of your audience are going to be jumping in midstream and won’t even realize the theme or the order of things you have planned.

Three Tips For Facebook Groups

Many years ago Pages became the main avenue for brands on Facebook to connect with their audience.

However, Facebook Groups are once again becoming favoured with users because they present a much different dynamic than the one-way broadcast style of a standard page into the newsfeed.

With Facebook groups, users can start discussions of their own which makes for a much more organic feel to those conversations.

If you don’t have a Facebook group and you’re thinking about starting one, here are some quick tips get you on your way.

  1. Make your group private – By doing this you give the group a more exclusive feel and it also makes the group’s users more comfortable to share their thoughts. They won’t feel like they’re sharing their comments with the entire internet. Instead, they’re just sharing with a group of like-minded people.
  2. Set some ground rules – Make sure you have ground rules against things like profanity, self-promotion, spam links, inappropriate content, etc. Be certain that people who join your group understand that there is a certain code of conduct it’s expected of them .
  3. Don’t forget to promote your Facebook Group – Brands promote their Facebook page, their Twitter feed, their Instagram account, their LinkedIn company page, their YouTube channel and so on, but they don’t promote their Facebook group. This is a huge missed opportunity to hear from your most dedicated supporters brand ambassadors fans! With a Facebook Group, they will tell you, on their own terms ,what matters to them, where their interests lie and what they want to talk about.

Six Tips For Working From Home

My last traditional office job ended in the summer of 2013. Since then, I’ve been working from home. Here are the things I’ve learned that keep me productive.

Absorb Natural Light: Position your desk or work station by a window, the bigger the better. Avoid basements or poorly lit rooms. Being able to look out a window and see daylight will help boost your energy levels. This is especially important during the winter months.

Avoid Clutter: Keep your desk clear. Get rid of extra papers, files, knick-knacks and other distractions. Stick to the bare essentials: Laptop, Mouse, Notebook, Speaker, coffee or glass of water. Nothing more. A clear desk = a clear mind.

Set A Routine: Try to get some repetition going in your days. If you have tasks that are required on a daily basis, consider pencilling those in as your morning work to-dos. Even if they are quick, easy to complete tasks, getting through them to start your day helps you to build momentum for the rest of the day’s duties while giving you a sense of accomplishment for promptly getting these daily tasks out of the way.

Break Up Your Day With Exercise: If you have a bit of flexibility and don’t need do be on call at your desk for the full 9 to 5, consider a midday workout. Often times, I like to do some work in the morning, pause for lunch and then head to the gym for a workout in the early afternoon. I then get back to work afterwards.

Change Your Location When Necessary: There are some days where your energy and concentration levels aren’t where they need to be. These are the days where it’s good to leave your home. The change of environment helps boost productivity, as you are heading out with a “I’m going to work” mindset. If you are lucky enough to have a back yard or a large balcony, that can sometimes be enough of a change in environment to get you back on track. I most often elect to visit a coffee shop or a library. There are some terrific libraries around the world that offer wonderful amenities for the remote worker.

Embrace Flexibility: If you are lucky enough to have some flexibility in your schedule, try working at unorthodox hours. I have found some of my most productive work is completed in the evening hours between 6-10PM. I’ve been able to salvage many days were I felt sluggish during the traditional working hours, only to then catch a rush of productivity in the evening.

These six tips have helped me stay productive and disciplined, wherever my home has happened to be. Hopefully this list can be of use to you.

Summer 2019 Reading List

I read more books during the summer months than at any other time of year. The warm weather allows me to get outside, find a bench in a nice park somewhere and read for hours at a time. Here is a list of books that I have read this summer. I enjoyed them all.

Don Quixote by Miguel de Cervantes

What a gift Cervantes left us all some 400 years ago! This is a book that will stay with the reader long after having turned the final page. Book II in particular, is filled with nuggets of wisdom, from both Don Quixote himself and even from the simple-minded Sancho.

After some 800 pages, both characters become somewhat like extended family to the reader, who recalls their stories and positive disposition with fondness. There’s a reason this book has been translated and re-printed for four centuries.

I finished the book weeks ago, yet I still find myself thinking about it. I’ve watched multiple educational YouTube videos that analyze the book in detail. There is a whole community of people around the world who obsess over the novel. You can buy t-shirts, attend speeches and view art that has been inspired by the book in cities across the globe.

It amazes me that Cervantes, a man who spent years in prison and also as a captive slave, was able to pen such an inspired work. The noble Don and his faithful squire, Sancho, still manage to entertain, centuries after they were first introduced to the world.

The Cellist of Sarajevo by Steven Galloway

This novel follows the war-torn lives of three Sarajevo citizens during the siege of the early 1990s. I visited Bosnia and Sarajevo in 2017 which helped bring the read to life. Steven Galloway goes out of his way to describe the neighbourhoods, landmarks and market squares of Sarajevo, which I had walked through a couple of years ago. Thankfully, I explored the city well after the conflict came to an end.

The book does a good job of describing the nightmare of being a civilian trapped in a siege zone. Something as simple as accessing potable water becomes a potentially deadly task. Electricity is often unavailable. You can’t flee a city, because every exit point is guarded or mined. Everybody ages horribly. The only people who get ahead in this situation are the organized criminals. Everyone else is stuck in a deadly trap, watching their city , life and friends get shredded.

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield

A quick read in which Steven Pressfield argues that “Resistance” is our greatest enemy. Whether it’s self-doubt, procrastination, fear of failure or even fear of success, everything that stops us from achieving something great is due to the great force of resistance.

The book is mostly intended for those who work in creative endeavours, but its message can also be applied to entrepreneurs or even career types.

Goodbye Things, The New Japanese Minimalism by Fumio Sasaki

A Japanese man’s take on minimalism. What makes this book work is that the author writes with sincerity about his pretentious and insecure mindset before embracing minimalism. For example, he talks about how he liked to prominently display stacks of books in his apartment, half of which he hadn’t even read, to appear more sophisticated when guests would visit. This provides an element of humour to a mostly practical read.

If you feel overwhelmed by clutter in your life, be it in your home or even at your desk, this book may prove to be helpful.

The Little Book of Common Sense Investing by John C. Bogle

John Bogle makes an overwhelming argument that low cost index funds are the best investment option for everyday people. Chapter after chapter, he explains, with statistics and historical evidence, why other popular investment avenues, such as mutual funds, very often amount to minimal gains or a loss to the main street inventor. He also hails what he calls “the magic of compound interest” while decrying the “the tyranny of compounding interest costs.”

While the book provides sound advice, it also offers up a word of caution in Chapter Nine, titled “When The Good Times No Longer Roll.” Unlike the boomers, who enjoyed investment return rates of 11.4% (!) from 1974 onwards, he forecasts that we millennials are likely to experience subdued returns, which he guesstimates to be somewhere between 6-7% in the coming decade.

The book was released in 2017. Bogle passed away at the beginning of this year. May he rest in peace.

Worry-free Money : The Guilt-free Approach to Managing Your Money and Your life by Shannon Lee Simmons

This book is written by a Canadian Certified Financial Planner who is a regular contributor for major media outlets such as the CBC and the Globe and Mail. Worry Free Money helps readers to cultivate a positive mindset with how they spend their money.

Shannon Lee Simmons’ offers up some creative systems to grade and classify your spending habits. She works with her clients to make subtle changes to their spending habits, rather than making radical changes that will be unrealistic or impossible to follow in the long term.

The Cubs Way by Tom Verducci

When I read this book, the Cubs were firmly ensconced in a playoff position and Joe Maddon was still their manager. Things change fast in the world of pro sports…

This book documents everything that went into ending the Chicago Cubs 108 year championship drought. While this is a baseball book, it will be of interest to any fan of professional sports.

Author Tom Verducci spends much of the book detailing how Theo Epstein and Maddon approach their respective roles. Those two men in particular, provide a great deal of insight on how to be effective leaders. They were very candid about how they went about creating a championship calibre organization.

I suspect that many managerial types in professional sports across America have pored over this book and taken notes.

Sugar Nation: The Hidden Truth Behind America’s Deadliest Habit and the Simple Way to Beat It by Jeff O’Connell

A thin and healthy man faces his prediabetic diagnosis head on. Rather than accepting the standard treatment of disruptive drugs offered up by doctors, the author looked to find solutions by altering his diet.

With a low carb, low sugar, high protein diet, O’Connell was able to stop the onset of diabetes in its tracks, despite its prominence in his family history.

I found many of the diet tips offered in this book to be very beneficial. A few tweaks to my diet resulted in a loss of winter weight I had been negligent in working off.

This book also provides additional motivation for pursuing a healthier diet by laying out exactly what happens to those who suffer from type 2 diabetes. Blindness, amputations and massive heart attacks are what awaits many of us if we don’t fix our diets while we can.

 

Status Anxiety by Alain de Botton

A broad overview on the mindset of mankind. The author explores what he believes to be the causes of “Status Anxiety” and the variety of philosophical solutions that have emerged over millennia, which humans have attempted to use to cope with the anxiety they feel.

Over the past century, the idea of meritocracy has been widely accepted across the Western world. While the opportunities life affords us are beyond anything our ancestors could ever imagine, we now struggle with a new form of anxiety that emerges when we feel that we haven’t been successful enough, especially when we compare ourselves to our peers and neighbours.

Art, Politics, Misanthropy, Stoicism, Christianity and even Bohemia have all attempted to wrestle with this form of anxiety, which shows no signs of slowing down in our consumer-driven world.

 

The Weight of Glory by C.S. Lewis

A collection of essays and speeches, grounded in Christian thought, that C.S. Lewis prepared during and shortly after World War Two. There are nine addresses in total. The ones I liked most where “On Forgiveness” and “Learning in War-Time.”  The book is a short read. You can either power through it all in a few hours or read one essay at a time at the end of your day.

This is the second Lewis book I have read. The first was his celebrated Mere Christianity, which I first read about five years ago. His essays, including The Weight of Glory, are available in audio format on YouTube.

Springtime at Irishtown Nature Park in Moncton

Irishtown Nature Park is one of the largest nature parks in Canada.

It’s home to over 2,200 acres of forest and a large lake. There are trails that criss-cross the park. Some are paved, while others are made for hikes that wind through the forest.

There are five hiking trails in total. My favourite was the John Howard trail, which weaves through forests and along the lakeshore for over 2 kilometers.

Some of the forested areas feature trees that have grown to be quite tall. I often had to remind myself to stop and look up, to appreciate just how high the trees went up.

You can also look down, where you’ll find lots of fresh growth at this time of year.

 

As you can see, there are lots of trails to explore.

If you’re passing through the Moncton region, a visit to Irishtown Nature Park is a great way to spend your afternoon.

Glasgow, Scotland: My Favourite Photos

In March 2018, I spent a week visiting Glasgow, Scotland. This was my first visit to Scotland. I enjoyed it much more than I thought I would.

What surprised me the most was how similar the architecture in Glasgow is to what is found in some of Canada’s older cities that I have visited. There are great similarities in architecture of Glasgow with cites like Kingston, Brockville, Saint John and even Montreal.

This young lad on Buchanan street does not care for tourists.
A girl passes by the entrance to St. Enoch Subway Station.
The Penny Lane Barber Shop on North Woodside Road.
Café Nero at St. Enoch Subway Station
The Portland Street Suspension Bridge.
An alleyway in Hyndland.